Author: Türker Karaçam
What is a Customer Data Platform (CDP)?
In data-driven business landscape, customer data management (CDM) has emerged as a crucial aspect of achieving success. Businesses are increasingly collecting vast amounts of customer data from various sources, including online interactions, purchase history, and customer support interactions. However, managing and unifying this data from disparate sources poses significant challenges for organizations. The fragmented nature…
Attribution Models in Data-Driven Marketing
Attribution Models in Data-Driven Marketing are tools that help marketers understand how their marketing efforts contribute to conversions. These models analyze customer journeys and assign credit to different touchpoints (interactions with ads, emails, social media posts, etc.) based on their influence on bringing a customer closer to a purchase. Think of it like this: Attribution…
What is Data-Driven Marketing?
Data-driven marketing is a strategic approach that utilizes data and analytics to inform marketing decisions. It involves collecting, analyzing, and interpreting data from various sources, such as website traffic, social media interactions, customer surveys, and purchase history, to gain insights into customer behavior, preferences, and trends. These insights are then used to optimize marketing campaigns,…
