Tag: customer data platform

  • What is a Customer Data Platform (CDP)?

    What is a Customer Data Platform (CDP)?

    In data-driven business landscape, customer data management (CDM) has emerged as a crucial aspect of achieving success. Businesses are increasingly collecting vast amounts of customer data from various sources, including online interactions, purchase history, and customer support interactions. However, managing and unifying this data from disparate sources poses significant challenges for organizations. The fragmented nature…