Tag: Data Cleansing

  • What Is Data Cleansing?

    What Is Data Cleansing?

    Data cleansing, also known as data cleaning or data scrubbing, is the process of detecting and correcting corrupt or inaccurate records from a table and/or database. It refers refers to the process of cleaning and enhancing marketing datasets to ensure the accuracy, completeness, and reliability of the data. Data-driven marketing relies heavily on accurate and…